About us

Built by the team behind $1B+ in GMV lift in a single year

After scaling search and discovery systems at Etsy, Yahoo, HookLogic, and Anthropic, our founding team created GORA—Goal-Oriented Retrieval Agents—to optimize for the metrics that matter most: conversion rate, average order value, and ROAS.

Built by the team behind $1B+ in GMV lift in a single year

After scaling search and discovery systems at Etsy, Yahoo, HookLogic, and Anthropic, our founding team created GORA—Goal-Oriented Retrieval Agents—to optimize for the metrics that matter most: conversion rate, average order value, and ROAS.

Leadership Team

Zoe Weil

CEO

Mo Afshar

Chief Scientist

Alex Thom

Chief Architect

Ethan Benjamin

CTO

Tim Satterwhite

CRO

Pasha Riger

Head of Product Engineering

Sequen powers in-session adaptive personalization at scale. Our first cohort of 5 customers saw an additional lift of $162M in annualized revenue over a 7-month period.

Change how users act, not just what they see.